Portfolio pics

Here are some product shots from my portfolio. To view it in it's entirety visit:

http://www.uc.edu/propractice/ind_design/Saldoff_David_10.pdf

YO JOE!

In 1987 a little movie was released that rocked my world. It was the GI Joe movie and it was awesome! I'll spare you the detailed plot outline and focus on one specific part. The Broadcast Energy Transmitter or B.E.T. As the name suggests the machine had the ability to transmit energy over great distances and without the use of wires. This technology would allow armies to operate in remote areas of the world without needing a supply line for power. They would be untethered and unstoppable. Imagine the hell that would have been unleashed onto the world had Cobra Commander or Destro gained control over such a devise. Even now, I shudder to think about it. Anyway, when I was a kid I thought that thing was the shit and as time passed I was surprised at how often I would think about it. Every time I had to put new batteries into a remote or discman I would think, "I wouldn't need to do this if I had a BET." Every time my vacuum cleaner cord prevented me from quickly cleaning my apartment or house, every time my cell phone or ipod died I'd pray for the BET to set me free.

20 years later that prayer was answered. In 2007 scientists lit a 60-watt light bulb from a power source 7 feet away with no physical connection between the source and the appliance. The researchers dubbed their concept "WiTricity" as in "wireless electricity".

I'm also fascinated by nanotechnology. Nanotechnology, which is sometimes shortened to "Nanotech", refers to a field whose theme is the control of matter on an atomic and molecular scale. Generally nanotechnology deals with structures of the size 100 nanometers or smaller, and involves developing materials or devices within that size.Nanotechnology is extremely diverse, ranging from novel extensions of conventional device physics, to completely new approaches based upon molecular self-assembly, to developing new materials with dimensions on the nanoscale, even to speculation on whether we can directly control matter on the atomic scale. 

I've saved the best for last. The Shamwow! This thing is amazing!

The perfect trailer

A good teaser should do just that, tease. After a trailer ends I should still have questions about the movie. The first two are perfect examples of this. The third is just funny. Enjoy!

Shaklee's 'green" cleaning products depict home life and natural elements together in surprising ways. Reusable bottles and a sticker system encourage consumers to create their own dilutions from the concentrated products, helping to reduce. I love the idea of clean cleaning products in a clean design. 

Smoke gets in your eyes

I learned a long time ago that a clever phrase paired with a cool image can be a real life saver in the design world. How? By grabbing the audience's attention. Take, for example, this blog entry. I've never blogged before and listing my goals for the quarter would probably make for some pretty dry reading. Add to that the fact that 22 other people have exactly the same assignment and you have the makings of a very forgettable blog entry. So, in order to get the audience to actually stop and read the dull content I put it in a shiny wrapper*.

This same principle applies to project presentations as well. Unfortunately, as professionals we're not always going to be working on amazing products that challenge us or make the world a better place. Sometimes, work is just that...work. It's something you do to pay the bills. Sometimes a client just wants a product. So you give them one. You go through the process and when you reach your final direction it's good and professional and the correct solution to the problem but it's not an earth shattering piece of design. Unless you want to spend the next few months "refining" the design for the client you need a kick-ass presentation. You need to sell your idea. Will you have to blow a little smoke in order to do that?  Maybe a little; but not enough to burn your eyes.

* A piece of shit wrapped in gold is still a piece of shit.