


I found this site while doing research for a tea kettle project. I don't know if it's a store or a company because the site is in Japanese but I really like their stuff.



In 1987 a little movie was released that rocked my world. It was the GI Joe movie and it was awesome! I'll spare you the detailed plot outline and focus on one specific part. The Broadcast Energy Transmitter or B.E.T. As the name suggests the machine had the ability to transmit energy over great distances and without the use of wires. This technology would allow armies to operate in remote areas of the world without needing a supply line for power. They would be untethered and unstoppable. Imagine the hell that would have been unleashed onto the world had Cobra Commander or Destro gained control over such a devise. Even now, I shudder to think about it. Anyway, when I was a kid I thought that thing was the shit and as time passed I was surprised at how often I would think about it. Every time I had to put new batteries into a remote or discman I would think, "I wouldn't need to do this if I had a BET." Every time my vacuum cleaner cord prevented me from quickly cleaning my apartment or house, every time my cell phone or ipod died I'd pray for the BET to set me free.

I learned a long time ago that a clever phrase paired with a cool image can be a real life saver in the design world. How? By grabbing the audience's attention. Take, for example, this blog entry. I've never blogged before and listing my goals for the quarter would probably make for some pretty dry reading. Add to that the fact that 22 other people have exactly the same assignment and you have the makings of a very forgettable blog entry. So, in order to get the audience to actually stop and read the dull content I put it in a shiny wrapper*.